... began when Founder and Team Director, Ms Serene Ng, visited Pitanggui Medical Clinic in Seoul, Korea. That visit was an eye-openner and introduced Serene to clinic's state-of-the-art technology for aesthetic treatments. Awed by the high level of professional standards and high technology she experienced, Serene was determined to introduce K-Beauty back to Singapore.
Business planning started in 2013. With the help of Ms Lee Na Young in 2014, Serene organised numerous K-Beauty courses and introduced exclusive Semi-Permanent Make-up (SPMU) services for her clients.
The venture proved to be a resounding success. Our very first outlet opened in 2016. The year 2017 saw the openning of our second outlet along Orchard Road, followed by the Academy along South Bridge Road in 2018.